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Educational Program and Annual Meeting

November 1, 2017 @ 10:30 am - 1:30 pm EDT

The Power of Three with Program Moderator Deborah Sexton, FASAE, President and CEO Professional Convention Management Association [PCMA]

Please join us at Ponce City Market’s City Winery on Wednesday, November 1, 2017 for our November Educational Program and Annual Meeting. Program Moderator Deborah Sexton FASAE, PCMA President/CEO will introduce us to The Power of Three: Three industry topics that touch on a current, future and everyday concern that we as individuals, our teams and our industry address every day.  Each of our three speakers in our three topic program areas will provide their top three take-a-ways to help you navigate, decide, and guide you, your team and your industry sector to plan for a successful tomorrow.

Wednesday, November 1, 2017

City Winery
650 North Ave NE
Suite 201
Ponce City Market
Atlanta, GA 30308

10:30am – 11:00am – Registration & Networking
11:00am – 12:00pm – Lunch & Annual Meeting
12:00pm – 1:20pm – Education Program: “The Power of Three”
1:20pm – 1:30pm – Tours of City Winery

Program Descriptions:

Security for Today’s Meeting Environment – Are You Covered?

Presented by: Mark Zimmerman, Zimmerman Consulting and Deputy Chief Scott Kreher, Deputy Chief, Atlanta Police Department

No matter where we meet, providing a safe meeting environment should be our number one priority. It’s important to have the appropriate security measures in place in order to control crowds, protect high-profile attendees, protect guests and their belongings, and protect the venue. It is a fine line in making sure that security measures seem non-excessive to keep guests feeling comfortable. Let’s look at what we are truly provided in the way of security from the facility and what we as organizers are providing in addition and what is left to chance. This eye opening session will focus on how exposed we really are, and what we should expect our future to look like.

The Future of Learning

Presented by: Danielle L. Urbina, CMP, Director of Meetings and Exhibits, American Society of Anesthesiologists and Kismet Saglam, Vice President of Education Services, Kellen

Our experts will discuss their organizations’ visions on how learning environments will evolve within the next ten years. This discussion will focus on reinventing eLearning or mobile learning trends, and how to incorporate that technology within face-to-face events to create social learning environments that will not only serve but reinvent our conferences.
The future is no longer about looking for continuity with the past and choosing shinier versions of existing technologies and trends. Sometimes there needs to be a disruptive idea that lights up the crystal ball and makes us look at the future in a new way. We believe that future starts with a simple prediction: We will transition training and learning from a managing hands world to one in which we are managing minds.” ~Stephen Gill, David Grebow

Human Trafficking – We Must Open Our Eyes

Presented by: Pastor Paul Palmer, The Atlanta Dream Center; and Jon and Angie Sullivan, Co-founders, Global Relief Association for Crises & Emergencies, Inc. (G.R.A.C.E.) and GRACE International Foundation of Thailand

Traffickers often take advantage of the privacy and anonymity accessible through the hospitality industry. Hotels and motels can be especially attractive locations for all forms of trafficking; however, human trafficking also occurs at convention, sporting events, theme parks, cruise ships, and many other areas in the tourism industry. Staff are not necessarily educated on how to recognize and report signs of trafficking. What should we look for at our events and how can we assist in part of the solution to put an end to the horrific practice.

Attire: Business casual

Registration fees:
Professional Member $40.00
Associate Professional Member $40.00
Supplier Partner Member $40.00
Associate Supplier Partner Member $40.00
Faculty Member $40.00
Student Member $25.00
Non-Member Planner $45.00
Non-Member Supplier $45.00
Non-Member Faculty $45.00
Non-Member Student $30.00
Onsite Registration $50.00

Non-Member Planners:
We have a limited number of complimentary tickets available for this program!*
Join us to learn more about PCMA and earn valuable CEUs for attending this event.  Contact Chris Colbert, Director of Membership to claim your ticket. Special thanks to Cobb County Travel & Tourism for sponsoring!
*If you  have already attended one  of our events this year using the complimentary offer from Cobb Travel & Tourism, we look forward to having you join us as a registered guest. Please allow another non-member this complimentary opportunity.

Don’t delay! Online registration closes at noon on Tuesday, October 31st. You do not want to miss this PCMA SE Program!



At this program, we will be collecting donations to support the Atlanta Dream Center:

At the Atlanta Dream Center, we believe that love is an action word. It is the guiding principle behind all we say and do. It is why when we see a need, we act, and why it is our overarching desire is to reach the lost, rescue those in need and restore the brokenhearted.

Our vision is to reach the notoriously difficult-to-reach demographic that includes the homeless, commercially sexually exploited and at-risk, underprivileged children. We have seen the injustice visited upon these lives, and we are determined to be aggressive in our response. We offer three powerful ministries: iAm, (Men); Out of Darkness, (women); and Metro Kidz, (children).


  • Small towels and wash clothes for shower truck
  • $5 Metro Cards
  • School supplies for children ages 2 – 12
  • Art supplies for children ages 2 -12
  • Wal-Mart; Target, etc. gift cards
  • Hair brushes, large combs, face and body wash, African American hair products
  • Nice journals

We will also collect dental kits to donate to G.R.A.C.E. to help thier efforts supporting the Thailand Children’s School. A simple bag that includes a toothbrush, toothpaste, floss, and mouthwash provides these children and parents a step toward better health. Please donate generously. Thank you!

Presenter Bios:

Program Moderator:
Deborah Long Sexton, FASAE, President and CEO, Professional Convention Management Association [PCMA]

Deborah Sexton joined the Professional Convention Management Association in March 2005 as President and CEO. In conjunction with this role, she also serves as President of the PCMA Education Foundation and Publisher of Convene magazine. Under her leadership the organization’s membership is at an all-time high. It is a financially successful organization exceeding revenue goals annually and the PCMA annual meeting has broken attendance records for the last 5 consecutive years.

A 30+-year veteran of the meetings and convention industry, Deborah previously served as President of the Chicago Convention and Tourism Bureau [now Choose Chicago]. She is also a past Chair of the Convention Industry Council, and the Foundation Board of Trustees of the International Association of Convention and Visitors Bureaus. She is an active member of the American Society of Association Executives, and on the board of the Center for Exhibition Industry Research [CEIR.]

Topic One: Security for Today’s Meeting Environment – Are You Covered?

Deputy Chief Scott Kreher began his career 23 years ago as a patrol officer in Zone 3. While a student at Georgia State University, he rode with several officers in Zone 3 and realized law enforcement would be his passion and career choice. After the academy, he chose Zone 3 and worked there during the 1996 Olympics. Later, he became a Field Training Officer.

After being transferred to the Vice Unit in 2011, he was tasked with writing the Standard Operating Procedures for the unit along with implementing new technology utilized for undercover work. He also formed a Hotel Council for the downtown district to address human trafficking and web-based prostitution challenges.

In 2013, he was promoted to Captain and assigned as the Zone 4 Assistant Zone Commander. During his command, he worked to improve community relationships and reduce crime until promoted to Major in 2015 and assigned as the Zone 5 Commander.

Deputy Chief Kreher holds a Bachelor of Science Degree in Criminal Justice from Georgia State University and a Master of Science Degree in Criminal Justice from the University of Cincinnati. He is a graduate of Northwestern University’s School of Police Staff and Command, The Police Executive Research Forum’s Senior Management Institute for Police and the Atlanta Police Department’s Leadership Institute. He is also a certified P.O.S.T. instructor and a part-time instructor in Georgia State University’s Criminal Justice department. His goal every day is to treat everyone with dignity and respect and make the lives of all citizens safe.

Mark Zimmerman has transitioned into a new role and will continue working for the Georgia World Congress Center Authority as a senior business consultant. Zimmerman served as general manager of the 3.9-million-square-foot convention center from 2004 until late 2016. He has launched Zimmerman Consulting LLC, a venue, food service and event management company based in Marietta, Ga. A graduate of Northwood University in Midland, Mich., Zimmerman, who is known simply as “Z” by many of his colleagues, is well regarded in the convention, tradeshow and event businesses and he has served on numerous hospitality industry boards, including the Trade Show Executive Exposition Forecasting Board.

Zimmerman is also a member of the Exhibition Service Contractors Association, Southeastern International Association of Events and Expositions – Southeast Chapter, Professional Convention Management Association, International Association Venue Management, Northwood University Entertainment Sports & Promotions Management, Georgia State University Hospitality, Kennesaw State University Center for Young Adult Addiction & Recovery and University of West Georgia Sports Management.

Topic Two: The Future of Learning

Danielle Urbina joined the American Society of Anesthesiologists® (ASA®) as Director of Meetings and Exhibits in 2014 bringing with her more than 20 years of event management experience, producing association, corporate and medical meetings, trade shows and special events.
As the Director of Meetings and Exhibits for ASA, Danielle works strategically to implement ASA events with a primary focus on the ANESTHESIOLOGY® annual meeting to maximize value for attendees and the Society at large. Danielle develops meeting strategies that anticipate and reflect the needs of ASA’s organizational growth and the evolving global medical meetings environment. She also oversees the operations of ASA’s Exhibition Programs and Headquarters’ Conference Center as well as its’ intersociety – international and subspecialty – relations.

Danielle holds a Bachelor of Arts in Communication from the University of Southern Mississippi. She is a Certified Meeting Professional (CMP) and an active member of the Professional Convention Management Association (PCMA), currently serving as a member of the Board of Directors. She is also an active participant in PCMA’s Greater Midwest Chapter currently serving on the Student Membership Committee. Danielle is an Adjunct Faculty member at Roosevelt University in the Manfred Steinfeld School of Hospitality and Tourism Management.

This year she was named Meeting Professional of the Year, a PCMA Education Foundation Visionary Award and was recognized by Successful Meetings as one of the Top 25 Most Influential People in the Meetings Industry.

Kismet Saglam, MS Ed. director of education with Kellen since May 2008, has led the growth of client education programs for professional societies and associations. Kismet manages accreditation programs in Continuing Medical Education (CME) and Continuing Education (CE) for healthcare and science research-based associations, and Continuing Legal Education (CLE) for business and technology organizations.

In addition, Kismet creates multi-faceted distance education programs that include live and recorded webinars, live webcasting, maintenance of certification programs, certification programs, and other educational opportunities. Her team works strategically with volunteer education committees to effectively utilize content matter experts as well as to align education goals to membership and overall organizational strategic goals. Her team works closely with Kellen’s marketing/communications, IS, and client teams for project implementation and ongoing program maintenance. She serves on the management team at Kellen/Chicago.

Kismet earned a Master of Science in Education from Shenandoah University in Virginia, as well as a BA in political science from Roosevelt University in Chicago. Kismet led a team of facilitators to implement a program to deliver the ASAE Certificate in Association Management Program in the Chicago area.

Topic Three: Human Trafficking — We Must Open Our Eyes


The Atlanta Dream Center (ADC), founded in 2003 by Pastor Paul Palmer and his family, exists for one reason: to reach the lost, rescue those in need and restore the brokenhearted through their three major ministries, iAm (men), Out of Darkness (women) and Metro Kidz (children).


Jon and Angie Sullivan are co-founders of Global Relief Association for Crises & Emergencies, Inc. (G.R.A.C.E.) and GRACE International Foundation of Thailand.
Jon earned a Master of Arts in Human Services: Marriage & Family Counseling from Liberty University, and Doctor of Philosophy (PhD) at Walden University relative to Human Services: Disaster, Crisis, & Intervention.

Angie has a Bachelors of Science degree in Echocardiography from Oregon Institute of Technology. She has a registry in cardiac sonography (ultrasounds hearts), certification in cardiographic technology, and is a Fellow of the American Society of Echocardiography.

Thank you to our Program Sponsors:






November 1, 2017
10:30 am - 1:30 pm
Event Categories:
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City Winery Atlanta
650 North Ave NE, Suite 201
Atlanta, 30308 United States
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